What's the most popular item of personalised clothing used by businesses for branding purposes? Ask any branded clothing supplier and the answer is likely to be the promotional polo shirt. But why's that? There are likely to be a number of reasons. For a start, they are a nice item to hand out for giveaways and competitions. For people not directly affiliated with the company (i. e. those not employed by them), they are a piece of clothing that is much more likely to be used - whether it's out in public or just around the home - when compared to other kinds of clothing, which may be seasonal or situation-specific. Whatever the situation, it's an excuse and reason for a company's brand to be seen by an individual and for that someone unfamiliar with the business to ask \"who are they? \" Because polo shirts are flexible, comfortable and light, they could also be chosen as the workwear for staff, for them to wear whilst they are working. In industries where a suit's too restricting and a bit too professional yet something like your typical t-shirt wouldn't be proper, branded polo shirts might just be the ideal in-between. For instance, a full-on suit may be too uncomfortable and too hot for a person operating in the trades - as a builder, electrician, and so on - given the style and type of work that they do. As well as showcasing the company's logo, the use of promotional uniforms will assist people to be able to ascertain who is a professional and/or a member of staff in a particular scenario. Sectors such as retail as well as hospitality and entertainment (e. g. pubs and bars) are also potential business types to benefit from the use of custom polo shirts. They're usually settings where it's imperative for employees to act both professionally and friendly, where a suit could appear a tad too full-on and might actually run the risk of putting off possible customers. Of course, there could be industries where polo shirts of this type aren't that professional. A suit is potentially still the outfit of choice for those in the finance industry as well as solicitors, for example. It needs to be remembered that when it comes to advertising a company, it is crucial to know what is acceptable and what might do more harm than good to the corporate image and the way that they sell their products.